The secret behind Cafe2U’s success – seriously great coffee!
What do you expect when you think of coffee from a van?
Convenience, sure, but we mean in terms of quality?
Long gone are the bad old days of a cup of nasty instant coffee with some hot water thrown on it – thankfully! – and there’s no excuse for not having a fairly decent quality at least. However, you can’t expect the coffee that’s served to you out of a van to be as good as something you get in a high end coffee shop, right?
Wrong.
This is premium coffee of the highest standard made using the very best equipment. It is easily the equal of anything you’ll taste at even the best fixed coffee shops, if not better! You really have to to try it to understand just how good it is.
So, how do they achieve this level of coffee excellence? Well, there’s 3 big things that set Cafe2U’s offering apart from the competition:
1. Where they source their beans
Cafe2U is very, VERY particular about the quality of beans they use in their coffee. In fact, they only purchase the top 3-5% of every global harvest in terms of quality, meaning their standards are far higher than most high-street coffee chains.
Not only that, but they also know exactly where each and every bean comes from and can trace every step of its journey to ensure quality.
You can learn more about that here: From Bean to Cup: How Coffee is Made
You should also check out this explainer poster which is displayed on every van:
2. Carefully perfected roasting techniques
Once the coffee reaches the UK, it has handed over to Cafe2U’s roasters, true masters of their trade who take great pride in producing only the highest quality product.
For them, there’s no just throwing the beans in a roaster. They’ve elevated this to a true art form, embracing a level of complexity and subtlety which is essential to producing the wonderful flavours Cafe2U is famous for.
3. The final, secret ingredient…. You!
Even the greatest cup of coffee becomes 100 times better when it’s handed to you by a smiling, friendly, local face who you know you can count on to deliver your favourite treat where and when you need it.
Which is exactly how Cafe2U franchisees excel. They’re not just bringing you a coffee, they’re bring the experience of a Café 2 U!
Is it time you joined them?
With the autumn months creeping up on us, maybe now is a good time to start thinking about where you will be in your life in 2025 and beyond. There’s certainly no such thing as a bad time to start thinking about your options for the future, so why don’t we have a chat?
No pressure, just a friendly talk about how a Cafe2U franchise might work for you. Just click the button at the bottom of this email to schedule a call.
Steve Felmingham
Franchise Consultant